Our long-term client Campbells approached us to ask for our support in marketing a new charitable mission featuring one of their Partners and three of his friends – the 3000 mile Race Across America non-stop team cycle race, raising money for four valuable charities. We happily came on board as the Creative Partner and set ourselves the goal of creating a striking and memorable campaign that would stand out from the crowd and encourage the maximum level of participation and donations.
Given the extraordinary challenge, we decided to create a comic-style look and feel to give a fantastical and extraordinary feeling to the branding of the campaign. All assets are original agency artworks that included a comic story, bio pics, website, social media assets, sponsor pack and more. This is one of the most extensive and exhaustive original pieces of creativity in our history and we were thrilled with the stunning result.