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CUPID brand guidelines

CUPID brand guidelines

Clear strategy to fend off competitive threats from the Easter Bunny and Santa Claus, and help secure Valentine’s Day as the consumer’s materialistic holiday of choice.

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MASSIVE MEDIA

We ran extensive focus groups, A/B tests, segmentation studies, exploratory coffee breaks and diverse nap times. Pavel spent hours disguised as a candle in a restaurant to observe romance first hand while Rich and David held staring contests until their eyes watered with inspiration. We then used none of this in finalising these guidelines.

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Then let us help your business gain the edge over your Santa by getting in touch with us at hello@massivemedialtd.com.

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