Did you know that 90% of all Google searches are for products and services? Now imagine your business being at the top of those search results when a prospective customer is looking for your product or service.

For any business, especially small businesses, Google AdWords can be a successful way of driving traffic to your website and ultimately increasing your sales.

So what exactly is Google AdWords?

AdWords is Google’s advertising system for businesses wanting to display ads on Google and its advertising network. This platform allows businesses to set a budget for advertising and only pays when a customer clicks the ad. This service is largely focused on keywords.

What are the top benefits of Google AdWords?

1. AdWords enables you can reach customers when they want you

Any business, big or small, wants to be found on the first page of Google. Getting noticed by potential customers at the time they are looking for your product or service is the key to successful marketing. And it’s profitable.

To get noticed organically on the first page of Google search, you will likely have to compete with well-established websites that spend thousands of dollars on expert SEO services.

With Google AdWords you can compete with these well-established companies on the same level, no matter how long your company has been around.

2. AdWords enables you to target local customers

AdWords gives you the tools to target (and exclude!) locations. So if you’re a locally based company, you can geo-target to get seen by your potential customers. Location targeting will help you focus your ad budget where it is needed and not waste dollars on those who are not in your area.

For example, if you run a mobile car wash service you probably don’t want to be attracting customers from overseas. Instead, you can tell Google to only show your ads to people searching within your targeted area.

3. AdWords allows you to target specific searches

Keywords, keywords, keywords! That’s what Google AdWords is all about. The more targeted your keywords are, the more successful your campaign will be. You can reach many of customers who are only looking for your specific products or services.

Be sure to do your research on keywords before setting up a campaign. A great start would be to do research through AdWords suggested keywords. Always remember to think like a customer and choose the words they would be searching for. If you are having trouble thinking of keywords or phrases, it’s always a good idea to ask your family and friends what they would search for when trying to find your product or service. And remember, you can change or remove your keywords at anytime to keeping optimizing your search.

Common AdWords Mistakes

Although AdWords is one of the most powerful tools you can use to advertise your business, a campaign needs to be set up correctly in order to maximize exposure and avoid budget wasting. Common mistakes include: poor keyword research, ad writing problems and budget allocation.

If you are new to AdWords, we recommend doing some basic research on how to set up your campaign properly. Google provides full training on how to create a successful here.