Why Your Business Needs A Social Media Strategy
Psst, we’re going to let you in on a little secret. Come closer. Okay not too close, have you seen the news?!
THE BEST SOCIAL MEDIA CONTENT IN THE WORLD MEANS NOTHING WITHOUT A ROBUST STRATEGY BEHIND IT.
That’s better. In 2021 every business worth their salt has a social media page or two, and between Facebook, Twitter, Instagram, Tik Tok, and Linkedin, you are vying for the attention of potential customers, thought leaders, and brand ambassadors in a sea of endless content and dog memes. Though high-quality images and video go a long way towards cultivating a following, HOW you deploy that content is equally as important. Social media is a powerful tool for business and you need to ensure that your content and message is getting in front of the correct audience.
Let’s take a look at Instagram. 1 billion people use Instagram every month, with 81% of people use it to research products and services, and 130 million users tapping on shopping posts each month. If you’re an e-commerce platform, a brick-and-mortar, or even a financial institution, these numbers are incredibly enticing.
But the average user spends 30 minutes per day on the platform.
Let’s think about that for a moment. You have *only* 30 minutes of the end user’s time to capture their attention and drive a conversion. Oh, and then you have to contend with the fact that you’re battling against the 1074 photos uploaded every s e c o n d. It’s daunting stuff, and why it’s so important to; a) have absolutely kick ass social creative, and; b) implement a strategy.
Below is a selection of questions you should ask yourself before pumping out social content:
- Who is our audience?
- What platforms do they frequent?
- When are they online?
- Will we use UGC – user generated content?
- What content is appropriate for which social platform?
- How many times a week should we post?
- What is our budget for paid ad spend?
- What are we trying to achieve with our social presence?
- What is our tone of voice and how does it line up with the brand at large?
- What are our KPIs?
- How often will we refine our strategy using analytics?
After you’ve answered these questions, review the successes and failures mid-campaign, tweaking where necessary. Finally, question how well you answered the above questions using analytics to guide the way, as the project wraps up. Algorithms constantly change, as do the suite of tools at your disposal, and while this can seem frustrating at first, it should be seen as another to refine your approach to audience outreach and engagement.
Remember that social media is an extension of your band, and as such, should not be taken lightly.
Bamboozled? We can help. Ask us how.