Sometimes it takes a child’s perspective to see things clearly. Fortunately our staff are so childish that we have identified this problem all by ourselves!

Take dogs. Literally everyone loves dogs. They take pride of place in many families’ lives and there is an abundance of charities waiting to rescue them from plights, abuse and misfortune. Good for them. The roughly 500 million dogs on our planet are doing OK.

But what about the 19 BILLION or so chickens in the world? Who is looking after them?

Are you?