Cyber Awareness campaign
Create a new Cyber Awareness campaign for the Cayman Islands Government.
We have collaborated with the Cayman Islands Government to create a Cyber Awareness campaign aimed at highlighting the dangers of cybercrimes in the ever-evolving digital world. The campaign was targeted at four different target groups; Children and Adolescents, Parents of Children and Adolescents, Small Businesses, and Older Persons.
We created bold, illustrative artwork to help reach the different target groups and also to make sure that the creative stands out and gets noticed. The campaign includes print ads, social ads, tv ads, and a microsite in which all traffic gets diverted to. We used a strong colour palette based on the Cayman Islands coat of arms and created a shield logo to symbolise strength, safety, and security.