DMS Superheroes

What?
Every year DMS task us to come up with an innovative and inspirational Christmas ‘interactive experience’ that will be emailed out to their 100k client base.

How?
This year, we decided to focus on the ‘Superhero’ trend and create a complete custom hand-drawn illustration. The illustration depicts some of DMS’s key employees as different superheroes, all relating to the employee’s specific characteristics.

We designed an email that was sent to DMS’s clients. The email linked to a custom, interactive webpage, that the user could scroll and explore. We illustrated many different superhero employees, for all of DMS’s different jurisdictions. Each jurisdiction has a custom hand-drawn background with traditional elements from the jurisdictions. The user could roll over the superhero to reveal their name and superhero trait.