IRACE Digital Bank

What?
FundBank underwent a major transformation to become IRACE Digital Bank, creating the need for a new brand and digital presence that better reflected the business and its future direction.

MM was selected to support the rollout of the new IRACE Digital Bank brand, working closely with brand partner The Nautilus on the overall brand direction. MM was responsible for translating the new identity across the website, digital communications and wider marketing collateral, ensuring the brand was delivered consistently across all customer and business touchpoints.

How?
MM worked closely with the IRACE Digital Bank team throughout the project to bring the new brand to life. The new visual identity was developed into a cohesive digital experience, with careful consideration given to user journeys, content hierarchy and the way the bank communicated its proposition online.

MM then rolled the new brand out across the required digital and marketing assets, including the website, presentations, social content and supporting brand collateral. This ensured the new identity remained consistent across every touchpoint while providing the flexibility needed for the business to grow.

Throughout the process, MM collaborated closely with the client to ensure the execution aligned with the bank’s commercial objectives, regulatory requirements and wider ambitions for the IRACE Digital Bank brand.

The result was a clear and cohesive transition from FundBank to IRACE Digital Bank, supported by a refreshed digital presence and a strong foundation for the next stage of the business.