Kirk Freeport 50th Anniversary
Iconic Caribbean luxury boutique Kirk Freeport, were celebrating their 50th anniversary, and required a year long marketing campaign to commemorate the milestone, including an updated brand identity, video commercial, new look website, marketing collateral, social media campaign, and merchandise.
Kirk Freeport’s iconic logo required subtle tweaking to create a bespoke 50th anniversary brand identity. Once approved by the client, we set out to create two artwork treatments that formed the foundation for all marketing efforts throughout the year, including social media posts, digital, and physical signage
Massive Media produced a ninety-second commercial, spanning three distinct periods in Cayman’s history, drawn together by a narrative of family, gift-giving, and timelessness. It was important to the client that the video highlight the symbiotic relationship between Kirk Freeport and the people of the Cayman Islands. The campaign saw the video published across YouTube, Facebook and Instagram, securing record views to date.
Working with luxury brands including Bulgari, Rolex, David Yurman, Breitling, and Roberto Coin to name but a few, we secured a stunning selection of jewellery and watches to be given away to lucky customers in a year long sweepstakes campaign. As well as this, we formulated a customer appreciation campaign for locals celebrating their 50th birthdays and 50th wedding anniversaries, further building the synergy between our client and their customers.