Proven

What?
Proven purchased Fidelity Bank in 2021 with the goal of merging Fidelity to be part of the Proven Brand. The client wanted to rebrand, ensuring clients of Fidelity were well educated on their new bank and also promoting themselves to a wider potential clientele base.

How?
We did extensive research on consumer perceptions as well as competing companies, from our research findings we created branding that complemented the preexisting Proven branding but expanded it to incorporate all of their business segments. The branding created is both professional and personal, evoking feelings of security along with a realistic lifestyle feel, enabling individuals to envision themselves entrusting their finances with an established, multi-national institution. We worked along side client throughout this process explaining findings and reasoning behind creative.