WHAT?

Designing and developing a new responsive website for local leaders in the Cayman Construction industry, specialising in design, building, consulting, managing and luxury rentals. After launching the website, the relationship expanded into a full service marketing and SEO retainer.

HOW?

The website was designed to be fully responsive and easy to navigate from any device. The client specialises in a wide range of services, so all information had to be organized in a fashion that is easily and clearly assessable and understood.

The website has a number of features. It was developed so that unique layouts, widgets and updates could be designed for each page easily from the backend, while keeping the design consistent throughout. Custom sliders were added to the homepage, allowing key information to be displayed while images remain static.

Project and news pages were developed with stress-free backend access allowing our client to login and easily add content without development experience. This feature has proved to be key, as our client is working on a broad number of developments such as SeaHaven, Bali Hai Kai and Sun Serenity and information needs to be updated regularly.

The website was built to SEO standards and a further audit was conducted post-completion. Any issues that would prevent successful search engine crawling and impede the search engines’ ability to index the site were corrected to ensure top ranking. Basic on-page optimisation was completed, page’s titles, meta descriptions headings and alternative text. Research of key competitors websites was conducted and keyword/topic usage was updated. SEO continues to increase rapidly and has been further backed up with Google AdWords and Display Network.

encompasscayman.com