Krys Global Rebrand
Working within restrictions of partial brand guidelines (logo, base colour already defined), the innovation came in the application of these guidelines to create a unique responsive website and branded materials that stood out from the crowd.
The new look and feel was applied across the website creative, and a full new collateral suite. The use of the node concept answered the client brief to demonstrate their global connectivity and reach and to emphasise the technical and investigative strengths of the firm. It also provided a graphic element that can be extended through all materials as well as into physical applications.
Final collateral materials delivered included; business cards, presentation folders, advertising layouts, PowerPoint templates, letterheads, email signatures, flyers and e-blast templates.