Design, create, print and deliver a magazine for a luxury master-planned community
The Ritz-Carlton Residences wanted to create a luxury magazine devoted to the experience of living in luxury master-planned community in Grand Cayman. Focusing on the lifestyle of the Cayman Islands, Voyages was to focus on the properties at Dragon Bay as well as events, culture and happenings in the Cayman Islands.
We made it Massive :) – we designed an oversized piece with large amounts of stunning photography and clean typeface surrounded by comfortable white space. 15,000 copies were distributed to a mailing list of qualified high-end real estate buyers in North America and Europe. Locally, 5,000 copies of Voyages were placed in guest rooms at The Ritz-Carlton, Grand Cayman and in each Residence at The Ritz-Carlton, Grand Cayman. Additional copies were distributed at select locations throughout Seven Mile Beach and George Town’s financial district.